Are Cartier Watches A Good Investment?

January 14th, 2022

If you’re a watch fanatic, you probably already know the kind of fame, and popularity Cartier has in the watch industry. But of late, Cartier watches have been rocketing in terms of an investment option. From which we come to the most asked question ‘Are Cartier watches a good investment?’

cartier watches to invest

Cartier, as a luxury brand, holds a rich, deep, and undeniably meaningful history in the world of horology. Numerous stories add to the brand’s recognition. Be it aristocrats, royalties, or any other celebrity; everyone has worn Cartier on their wrists that significantly contributes to its value. So, if in today’s date you decide to invest in any Cartier watch, remember that the brand is good at appreciating in terms of resale value. You can always sell Cartier watches to fetch a lucrative amount.

Another most prevalent notion is that Cartier is just a luxury fashion jewellery brand and not an actual watchmaker. But to the ones who know, Cartier’s iconic square design with a classic white dial and Roman numerals stand out like no others.

Also Read: 5 Popular Cartier Watches for Men

Why does it make sense to invest in Cartier watches?

When looking to invest in a watch of prestige, you will undoubtedly encounter numerous options. If you have no idea, don’t worry. We are here to make it easier for you.

Top 5 reasons to invest in Cartier watches are:

1. Excellent Craftsmanship

One of the primary reasons you must invest in Cartier is its excellent craftsmanship. Over the years, the brand has produced some of the most iconic designs that make a statement. The value of such prestigious watches has lasted for decades.

2. Versatile

Are you looking for a watch that you can pair with your formal suit or while casually hanging out with friends? Cartier watches are suitable for every type of occasion. The elegant watch design and the practical functionality make Cartier timepieces super versatile.

3. Investment for the Future

When buying premium brands like Cartier, one thing that will surely come to your mind is the resale value. The resale value for Cartier is excellent! If you look at the pre-owned market, you’ll be surprised by the kind of demand the Cartier timepieces have amongst the watch collectors.

Of course, some specific models enjoy higher value (we shall tell you the names later). Even after years, Cartier watches will get you a good price.

4. Technical Supremacy

When talking about a brand like Cartier, it is imperative to highlight its technical supremacy. Honestly, most brands fail to meet such a high level of precision. Many Cartier watches are professional tool watches, a tag given only when a tool watch is error-free.

Cartier magnificently articulates each design which makes them even more valuable.

5. Fashion Statement

Cartier as a brand has always been a lady’s favourite. This is mainly because the brand had prioritised making wristwatches for women when they were not allowed to wear them. Each design speaks volumes, and each collection holds a beautiful story.

In short, Cartier watches are indeed one of those essentials that every lady must own!

We are now heading to your much-awaited question!

Also Read: How Cartier Became A Serious Watchmaker?

Which Cartier watches hold the ‘BEST’ value?

The iconic Cartier timepieces appreciate with time. However, for those looking to explore the Cartier watches that hold the best value, here’s the list for you.

The Cartier Tank

The Cartier Tank has enjoyed a long chain of demand in the watch industry for its timeless, classic outlook. Presently, the Tank is available in various metals and movements, including Quartz and Automatic.

If you own a Cartier Tank and ever decide to sell Cartier watches, you will likely receive a top price in the secondary watch market.

The Santos de Cartier

Another mainstay timepiece from the Cartier catalogue is the Santos de Cartier watch that flaunts the brand’s expert skills. Some of the most defining features of the watch include the square-shaped case with signature Roman numerals.

Cartier Panthere

The iconic Cartier Panthere collection highlights the most outstanding symbol of the panther. The collection includes elegant round and rectangular-shaped steel, gold, or bi-metal models. All the watches from the collection are highly collectable in the secondary market.

If you choose to invest in one today, selling the Cartier watches to reliable watch buyers in London will provide you with excellent value.


Cartier watches not just hold value, but some of them (names listed above) even keep appreciating with time. This means you can sell Cartier watches at a higher value when appropriately maintained.

With the brand’s long-standing history of being the best jeweller globally and one of the leading watchmakers, you can rest assured to earn a satisfying value when investing in the Cartier watches.

Also Read: Top 5 World’s Most Expensive Cartier Watches as of 2021